Here at Stewardsons we thought it would be interesting to see how companies started out.
Tom Joules learnt his trade from his father, together they would sell other companies country clothing our equestrian and outdoor events.
One rainy afternoon Tom realised that the clothing did not reflect his customers personalities. Tom designed and ordered 100 pairs of pink wellies, they sold out instantly and Joules became the first colour led lifestyle clothing business.
To read the full history of Joules visit -
To view our joules collection visit -